Eddie on the London Underground

Eddie on the London Underground

Eddie is a subscription service that delivers Viagra Connect to your door quickly and discreetly.


From December 17th, Eddie will be making its way down to London, flooding the Underground. For four weeks, Eddie will be populating the Tube, as well as filling bus stops across the city for a fortnight. We want Eddie’s message to be loud and clear, so you’ll find one of our posters in every single carriage on the underground network - yep, every one.

Don’t be shy

Our campaign is called Don’t Be Shy. Even though Viagra has been around for 20 years, and we’ve been having a conversation around erectile dysfunction since then, there’s still some stigma around the subject. That’s why 42% of men who experience erectile dysfunction (ED) don’t speak to their doctor about it within two years. But when it comes to ED, not talking about it can do more harm than you think.

The health impacts of ED

If you’re experiencing erectile dysfunction, chances are that it’s down to an underlying health condition. This might be a physical or mental health condition, but in many circumstances, ED is the first indicator of a problem. Early detection of health problems, particularly those to do with your heart and blood pressure, can help you get the problem fixed before it does too much damage. Your penis is somewhat like a barometer for your overall health. Viagra Connect can help you to manage the effects of ED, and speaking to your doctor about what’s been happening may help you catch a health problem early.

ED isn’t an “old man problem”

Although erectile dysfunction become more likely as you get older, it’s a common misconception that it only affects men over 60. Around 50% of men over 40 have some degree of ED, and around 20% of man of any age are effected by it. That’s about 4.3 million men in the UK alone. Although it’s more rare, ED can sometimes occur in your 20s or 30s. Whatever age you are, if you’re experiencing ED, you’re not alone.

It’s now easier than ever to treat ED

Last April, it became possible to buy ED treatment without needing a prescription from your GP. Viagra Connect became the first treatment that you could buy from a pharmacist, as long as they deem it suitable for you. It was released with the intention of combating the huge amount of counterfeit Viagra sold online illegally every year. Buying and taking counterfeit ED medicines can have very bad consequences for both your health and your wallet. The epidemic of fake ED medicines was so huge that something had to be done: make treatment more easily available to save men embarrassment in getting help.

Viagra Connect is now available from £19.99 (for four tablets), although it may take up to eight attempts to have an effect.

Experiencing ED may feel like a problem you face alone, but it’s a condition that affects millions of men across the UK, and the world. Don’t be shy, speak up, and let Eddie help.


Eddie is a service that delivers Viagra Connect discreetly to your door. Treatment is available as a monthly subscription or one off purchase, starting from £19.99. Simply answer some questions from our pharmacist and you can purchase Viagra Connect in as little as 60 seconds.

Viagra Connect won’t give you an instant erection. You need to be sexually aroused for it to work and won’t help you if you don’t have ED symptoms.

Content Marketing Officer
Content Marketing Officer
Libby Mayfield

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