Why is Viagra Connect available over the counter?

Why is Viagra Connect available over the counter
Eddie is a subscription service that delivers Viagra Connect to your door quickly and discreetly.

Earlier this year, Viagra Connect was launched, the first erectile dysfunction medicine to be made available over the counter. Previously, erectile dysfunction (ED) medicines had only been available on a prescription from your doctor. This added an extra barrier to men getting the treatment they needed. The change was announced by the Medicines and Health products Regulatory Agency (MHRA) last November, and came into effect in April.

Now, men can buy ED treatment after answering questions from a pharmacist.

Why was Viagra Connect deregulated?

Although Viagra and Viagra Connect contain the same active ingredient (sildenafil), they are slightly different products. The original medicine, Viagra, is still available on prescription, but only the new brand name, Viagra Connect, is available over the counter.

It’s been over 20 years since Viagra was launched and both medical professionals and the public began treating erectile dysfunction as a medical condition, but it’s still an illness that has a lot of stigma around it. Due to a combination of the cost of treatment and the embarrassment of talking about ED, Viagra is the world’s most counterfeited drug. £17 million of counterfeit Viagra was seized in 2016 alone. According to Pfizer, the manufacturer of Viagra and Viagra Connect, around 80% of Viagra sold online is fake.


What are the dangers of buying counterfeit Viagra?

When you purchase fake or illegal Viagra online, you risk not just giving away your credit card details, but also damaging your health. In a study by Pfizer, they found the following in fake Viagra tablets:

  • Amphetamines
  • Blue printer ink
  • Powerful antibiotics that can cause diarrhoea or vomiting
  • Incorrect doses of sildenafil
  • Drywall, which stops the tablet breaking down in your system


How can you be sure the Viagra you’re buying is safe?

As you can now buy Viagra Connect online by just answering questions from a pharmacist, it’s easier than ever for men to get the treatment they need. However, this means it can be harder to tell if the source you’re buying from is safe and legitimate. Follow these tips to make sure you’re buying medicine from a legitimate site:

Buy from a brand you know.

The safest way to know you’re buying the real deal is getting it from a place you already trust. Most pharmacies who have high street stores sell Viagra Connect online. For example, Well sell the medicine through their subscription service, Eddie. This is the UK’s first Viagra Connect subscription service, meaning your chosen packet size is delivered to you safely and discreetly once a month.

This green and white logo is usually found at the bottom of a page, and reads “click to verify if this website is operating legally”. It’ll take you to a page which confirms the URLs authorised to service medicines.

Remember, if it looks too good to be true, it probably is.

Viagra Connect is available in packets of 4, 8, 12 and 16. These are usually sold as £19.99, £34.99, £54.98 and £69.98 respectively. If you see Viagra Connect on sale for much cheaper than this, it’s probably too good to be true. Viagra is sometime available under its generic name, Sildenafil, for less money, and this will be clearly marked on the page.

If in doubt, go with a brand you know and trust.


Eddie is a service that delivers Viagra Connect discreetly to your door. Treatment is available as a monthly subscription or one off purchase, starting from £19.99. Simply answer some questions from our pharmacist and you can purchase Viagra Connect in as little as 60 seconds.

Viagra Connect won’t give you an instant erection. You need to be sexually aroused for it to work and won’t help you if you don’t have ED symptoms.

Content Marketing Officer
Content Marketing Officer
Libby Mayfield

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